If you have ever thought about paid advertising then advertising on Facebook may have sparked your interest.
Paid advertising on Facebook is very similar to the way it is on Google Adwords, Facebook show your advert and then you pay when the ad gets clicked on.
In the past Facebook’s advertising tool has been notoriously bad with the inability to create adverts that could be easily aligned with your corporate goals – which often left users confused about their ROI.
Facebook has recently redesigned its ad buying and reporting tools, this means that not only is it easier to understand it is also much easier to align with your greater corporate goals.
The new redesigned platform allows you to create an advert based on your objectives, whether that is to; increase clicks to the website, encourage post engagement on your page, increase page likes, increase event responses and many more.
Essentially the new platform holds the users hand through the entire journey and makes it a much simpler process to understand what you are creating; it also provides you greater control over your ads.
The new renovation allows advertisers to choose where they place their ad on Facebook whether that is within the; news feed, specifically for mobile or on the right hand side of the site – giving you greater control over your advertisement and its capabilities.
Within the ads manager tool you are now able to see more detail based around how well you are achieving your objectives.
Not only does it give you an insight into how many times your objective was met, it also gives you the cost per stated objective.
If your objective was to increase website conversions then it would provide the number of website conversions along with how much each conversion had cost.
If you would like more help on advertising within Facebook or to find out how you can use Facebook for your business then contact Sam Fish on 0845 456 1022.